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The test consists in identifying which of the two hypotheses aroused a greater number of reactions of interest and involvement from users and why the difference in detail caused a positive or negative impact on them. However, in order to measure data and statistics related to your business profile, you need specific tools. Let's find out below which are the best free tools for Instagram selected by OFG. The best analytics tools for your Instagram Marketing Before reviewing them, we would like to point out that most of these tools are completely free or include a trial, i.e. a period of free use with the possibility of activating them at a monthly or annual cost, once the trial is over. Instagram Insights Instagram offers its users with business accounts the Instagram Insight tool which allows you to know the performance of published posts and Stories, as well as the type of your followers, based on age, gender and origin.

The tool also provides information on the times in which its users are photo editing servies most active and, consequently, suggests what is the best time to publish content. Iconosquare Iconosquare is a free tool that provides you with statistics on published posts, community activities, growth or loss of followers, as well as the quality of management of your account. You can take advantage of a -day free trial, after the trial period you can decide to activate the plus plan, thanks to which you will be able to receive daily reports via newsletter and advice on how to improve the posts and reported metrics. Squarelovin Squarelovin is similar to Iconosquare when it comes to follower data and post publication.



Its interface is different from that of other tools, which is very simple and clean. You also have a chart available with the top posts and the growth of followers by likes and comments. To take advantage of the competitive analysis you must instead switch to the paid version. Union Metrics Union Metrics is a free and intuitive tool that offers various ideas for Instagram analysis. Among its features, the most appreciated by social media marketers are the hashtag analysis, the quantity of content to publish and the publication times, as well as a reminder that helps you remember when to interact with your followers.