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Even though the guide is all about direct mail (something you wouldn’t guess today’s marketers are thinking much about), Reachdesk draws in the right crowd by talking about the comeback of event marketing and how gifting can make ‘em more impactful. We’re more than intrigued. 14. Zoho Landing page example from Zoho. Click to see the whole thing. Best practice to steal: Use landing pages to target your competitors When evaluating B2B tools, business leaders rarely make a purchase based on the first landing page they see.
This is a business investment, so most folks want to do their due diligence Denmark WhatsApp Number Data and research all possible options before making a final decision. That’s why—for better or worse—competitor landing pages have become a thing. The idea is that you can bid on a competitor keyword or brand name using Google Ads, and create a landing page that directly compares your product or service to the one visitors are actually searching for. This page from Zoho comes up when you search for “Mailchimp alternatives,” for example.
While you can’t use competitor names in your ads (that can get you in big legal trouble), you can use them at the top of your landing page to help make the page more relevant (and bring your quality score up). It’s an interesting approach that has many companies even bidding on their own brand names to stave off the competition. 15. . Click to see the whole thing. Best practice to steal: Where appropriate, bring prospects through several stages of the customer journey Sales cycles vary per industry, sure, but the process always starts with building interest and (ideally) ends with a purchase decision.
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發表於 2024-3-7 14:58:31